Identifying and selecting the right exhibition profile for your industry in the region requires careful consideration and research. 

Identify your industry -First, identify the industry or sector that your business operates in. This will help you narrow down your search for relevant exhibitions.

Research exhibitions - Look for exhibitions that are relevant to your industry and are scheduled to take place in your region. You can search for exhibitions online, check industry publications, and ask for recommendations from industry peers.

Evaluate the exhibition - Once you have a list of potential exhibitions, evaluate each one based on its relevance to your industry, the size of the exhibition, the number and quality of exhibitors, the expected number of visitors, and the location of the exhibition.

Check the audience - Consider the type of audience that the exhibition is likely to attract. Will the audience consist of potential customers, suppliers, or industry experts? This will help you determine if the exhibition is a good fit for your business goals.

Review costs -  Determine the costs involved in participating in the exhibition, including booth rental, travel expenses, and marketing expenses. Evaluate whether the potential benefits of participating in the exhibition justify the costs.

Evaluate ROI - Finally, evaluate the potential return on investment (ROI) of participating in the exhibition. Consider the potential revenue generated, the number of new business leads generated, and the overall impact on your brand.